Who is Serani? musician, singer, songwriter, a jack of all trades . Craig Serani Marsh at a young age developed a passion for music and one day decided he and his two life long friends which also shared the same passion would form a production company called DASECA. DASECA which is the acronyms of the founding members names was formed in 2001, Unfortunately at the time it was only a dream, being ridiculed for paying more attention to music than school serani held fast to his dreams and did not let go. His first major debut was the production of Anger management riddim which was at a stand still for a long period of time, not being known in the industry major artistes were reluctant to record on a riddim of a “NO NAME” producer. As the riddim began to create a buzz in the dancehall industry, artistes began to beat down the door of Daseca productions studio. This very riddim was the rise to fame for Mavado hailing from the gully with “Real McCoy”. With the help of Bounty Killer, Serani now had his foot in the door and refuse to go down without a fight. Focusing more on “FINDING THOSE MELODIES” serani was more into production at the time and took it very seriously.
Serani has co-produced the first two singles on Sean Paul’s platinum album “Trinity,” including ‘We Be Burning,’ which was the first released single. The ‘We be Burning’ track helped Trinity smash a Jamaican record of 107,000 copies sold in the first week.
Serani decided to take his first stab at singing while producing tracks for Mavado adding a falsetto hook to the heartfelt 2006 single “Dying.” When the song became a hit, Serani took it as a cue to start making his own tracks and, in 2007, his debut single, “Doh,” shot to the top of the Jamaican charts and broke him onto U.S. radio stations such as New York’s Hot 97. Now firmly established as an artist in his own right, he has followed with a string of successful singles including “She Loves Me,” “Study People” and “No Games,” his biggest hit to date. The track, which meshes the pulsing throb of dancehall with an emotive R&B hook, has landed him on radio stations across the U.S. as well as the Billboard Hot R&B/Hip-Hop chart.
”Serani has sold thousands of downloads and ringtones for months, and now No Games has replaced Bob Marley’s anthem, that sells an average of 5,500 a week in downloads on iTunes.
“No Games is actually still gaining in spins across the country,” said Serani’s manager. “This record just won’t go away. Its still getting added to playlists in many states across the country every week so it continues to spread.
Serani is looking beyond the Jamaican market and straight at the world. “I’m a Jamaican artist but I just make music, period,” he says. “I always try to keep that dancehall influence but I don’t need a dancehall beat for my music to be Jamaican and pop at the same time. All I need is my voice. I open my throat and you hear Jamaica shining.
Serani Part 2: Hit Maker or One Hit Wonder?
Due to controversial comments on our last feature of Serani above we here at DHUSA would like to get your input on the comments placed by our viewers, Is Serani a hit maker or a one hit wonder we asked this question. The viewers seem to be stating Serani’s current single ” No games” would be his first and last international hit. According to the public his singing ability is in question. Do you think he has what it takes to survive amongst the best in the American pop market?